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National Advisory Committee

Lawrence Wallack, DrPH



Lawrence Wallack, DrPH

Senior Public Health Fellow
Moore Institute for Nutrition and Wellness
Center for Health and Healing – South Waterfront
Emeritus Professor of Public Health
University of California, Berkeley

Lawrence Wallack has been Dean of the College of Urban and Public Affairs Portland State University since 2004.  He is also Emeritus Professor of Public Health, University of California, Berkeley and was a founding senior fellow and first President of the Rockridge Institute, a California-based think tank and later a senior fellow at the Longview Institute.

He was the founding director of the Prevention Research Center (1983-86), the first federally funded national alcohol research center with a primary emphasis on prevention.  From 1986 to 1995 he was the principal investigator for the California site of the Community Intervention Trial to Reduce Smoking (COMMIT).  This project funded by the National Cancer Institute was the largest randomized community trial ever developed for the prevention of smoking. 

In 1993 he was the founding director of the Berkeley Media Studies Group, an organization conducting research and training in the use of media to promote healthy public policies.  Dr. Wallack is one of the architects of media advocacy -- an innovative approach to working with mass media and communities to advance social and public health issues.  He has published extensively and lectures frequently on news media and public health policy issues.  He is the principal author of News for a Change:  An Advocate’s Guide to Working with the Media, (Sage, 1999) and  Media Advocacy and Public Health:  Power for Prevention (Sage, 1993).

Dr. Wallack has been honored with several awards.  He was one of the original recipients of the Innovators Award (2000-05) from the Robert Wood Johnson Foundation.  This award recognized lifetime achievement and innovation in the area of prevention.  Other awards include:

  • Distinguished Wellness Lecturer, University of California, Berkeley (1997)

  • Alfred W. Childs Distinguished Award for Faculty Service, School of Public Health, University of California, Berkeley (1996-97) 

  • University of California Health Net Wellness Award Lecturer (1994)

Dr. Wallack has appeared on Nightline, Good Morning America, the CBS Evening News, the Today Show, Oprah, and numerous local news and public affairs programs. He has consulted with a wide range of local, state, national, and international organizations on public health, social change, and mass media.  His research has received substantial funding from major philanthropic foundations, state, and federal agencies.

He is currently President, Board of Trustees of the World Affairs Council of Oregon, and also serves on the Boards of Directors of the Institute for Portland Metropolitan Studies, the national Policy Consensus Initiative, and the Praxis Project.  He is also a member of the Oregon Health Improvement Plan Committee of the Oregon Health Policy Board and has served as a member on several Institute of Medicine committees.

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